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HelpLayer vs HubSpot

HubSpot Service Hub is customer service software on HubSpot's CRM: a help desk, live chat, a knowledge base and an AI Customer Agent. HelpLayer is the help center that keeps itself up to date: when your product changes, it writes the update to the article and its video, for you to approve.

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CHOOSE HUBSPOT IF

Your sales and marketing already run on HubSpot and you want service on the same customer record, with an AI agent across chat, email and WhatsApp.

CHOOSE HELPLAYER IF

You want a help center that keeps up with your product, with narrated videos, demos and AI answers, without per-seat fees or onboarding costs.

FEATURE BY FEATURE

Where they differ

FeatureHelpLayerHubSpot
Help center with AI answersFree plan, then $29 a month flat (3 team members). AI answers included.$90 per seat a month (Service Hub Professional, billed yearly) + $1,500 onboarding; $0.50 per AI resolution after the included credits
Free planYes: 1 help center, 25 articlesYes, but the knowledge base needs Professional
Keeps articles up to dateWatches GitHub and web pages, writes the update, you approve itIts knowledge base agent drafts articles and flags outdated ones from ticket patterns (beta, $2 per article)
Narrated video tutorialsMade from the article's steps, made again when they changeHost videos and record your screen yourself
Click-through demosMade from the article's stepsNo
AI answers in your appWidget, includedCustomer Agent in chat and mobile apps (Professional)
Inbox, tickets, live chatNo: questions it can't answer go to your support emailYes
Moving your articlesPaste your help center's address: articles, images and categories come overFrom Zendesk, Intercom, Help Scout or Freshdesk by address, or CSV
Custom domainYesProfessional and up

WHAT IT COSTS

A team of 3, answering 1,000 questions a month

HubSpot Service Hub Professional

$490 a month

3 seats × $90 = $270+ 500 AI resolutions × $0.50, less 3,000 included credits = $220(+ $1,500 onboarding, once)

Includes the help desk, live chat and the CRM.

HelpLayer Pro

$29 a month

3 team members, 3 help centersAI answers includedvideos and demos included

No inbox: questions it can't answer go to your support email.

HubSpot prices from hubspot.com/pricing/service, billed yearly, October 5, 2026. A resolution is a conversation the AI handles that isn't handed to a person within 72 hours.

WHERE HUBSPOT IS AHEAD

  • Service, sales and marketing share one customer record.
  • Its Customer Agent answers on chat, email, WhatsApp, Messenger and the phone.
  • Its knowledge base agent drafts articles from real tickets (beta).
  • Strong reporting and workflows, and a large app marketplace.

WHERE HELPLAYER IS AHEAD

  • Watches your code and pages, not only tickets, and writes the update; you approve it.
  • Makes a narrated video and a click-through demo from each article.
  • A flat price from $29 a month, and a free plan with a help center.
  • llms.txt and a public MCP server for AI assistants.

QUESTIONS

HelpLayer vs HubSpot: questions

Can HelpLayer replace HubSpot's knowledge base?

Yes. Keep HubSpot for your CRM and inbox, and use HelpLayer as the help center: set its contact email to your HubSpot inbox address, and questions the AI can't answer arrive there.

What does HubSpot's knowledge base cost?

It needs Service Hub Professional: $90 per seat a month billed yearly, plus a $1,500 onboarding fee, and AI answers cost $0.50 per resolution after the included credits. HelpLayer has a free plan, and Pro is $29 a month with AI answers included.

How does HelpLayer know an article is out of date?

You connect an article to its sources: a GitHub repository or a web page, like your pricing page or changelog. When they change, HelpLayer works out which articles the change touches, writes the update to the text and the video, and waits for your approval.

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Sources, checked October 5, 2026: Service Hub pricing · Products and services catalog · Knowledge base · Knowledge base agent · Customer Agent · Importing articles. HubSpot is a trademark of its owner. Spotted something out of date? Tell us.