HelpLayerCompare / HubSpot alternatives
HubSpot alternatives
HubSpot Service Hub is customer service software on HubSpot's CRM: a help desk, live chat, a knowledge base and an AI Customer Agent. People look for something else when: the knowledge base needs Service Hub Professional at $90 a seat plus onboarding, AI answers cost per resolution, and articles are updated by hand.
Here are 8 options, with what each is best for and what it costs, checked on each company's own site on October 5, 2026. We make HelpLayer, so it's first; the others are listed fairly, with what they do well.
- 1.
HelpLayer
OursBest for: Teams whose product changes often: a help center that writes and updates itself, with narrated videos and demos.
Good at: Writes and updates your articles, videos and demos when your product changes; you approve each change.
From $29 a month flat, AI answers includedFree plan: Yes (1 help center, 25 articles)
- 2.
Intercom
Best for: Teams that want inbox, chat and an AI agent on every channel in one tool.
Good at: A real inbox, tickets and live chat, which HelpLayer doesn't do.
From $29 per seat a month + $0.99 per AI outcomeFree plan: No (14-day trial)
- 3.
Zendesk
Best for: Large support teams that need ticketing across email, chat and phone.
Good at: Ticketing at scale across email, messaging, voice and social, with routing and SLAs.
From $55 per agent a month + $1.50 to $2 per AI resolution after 5Free plan: No (14-day trial)
- 4.
Help Scout
Best for: Small teams that want a friendly shared inbox with a knowledge base.
Good at: A shared inbox, live chat and channels like WhatsApp and Instagram, which HelpLayer doesn't do.
From $25 per user a month + $0.75 per AI resolutionFree plan: Yes (10 articles)
- 5.
Freshdesk
Best for: Support teams that want mature ticketing and automations at a low seat price.
Good at: Mature ticketing, SLAs, automations and skill-based routing.
From $19 per agent a month + $0.49 per AI sessionFree plan: A 6-month free program (2 agents)
- 6.
Zoho Desk
Best for: Teams already on Zoho that want a low-cost help desk.
Good at: Low price per agent, a free plan and a trial without a card.
From $14 per agent a month (with a public knowledge base)Free plan: Yes (3 users, no public knowledge base)
- 7.
Document360
Best for: Larger teams that need deep authoring, approvals and API docs.
Good at: Deep authoring and governance: approval workflows, review reminders, versions, reusable snippets.
From Custom quoteFree plan: No (trial via a demo)
- 8.
GitBook
Best for: Product and developer docs written with engineers, synced with Git.
Good at: Two-way GitHub and GitLab sync, which suits docs written with engineers.
From $65 per site + $12 per user a monthFree plan: Yes (no custom domain, no AI)
AT A GLANCE
The HubSpot alternatives side by side
| Tool | From | Free plan | Best for |
|---|---|---|---|
| HelpLayer | $29 a month flat, AI answers included | Yes (1 help center, 25 articles) | Teams whose product changes often: a help center that writes and updates itself, with narrated videos and demos |
| Intercom | $29 per seat a month + $0.99 per AI outcome | No (14-day trial) | Teams that want inbox, chat and an AI agent on every channel in one tool |
| Zendesk | $55 per agent a month + $1.50 to $2 per AI resolution after 5 | No (14-day trial) | Large support teams that need ticketing across email, chat and phone |
| Help Scout | $25 per user a month + $0.75 per AI resolution | Yes (10 articles) | Small teams that want a friendly shared inbox with a knowledge base |
| Freshdesk | $19 per agent a month + $0.49 per AI session | A 6-month free program (2 agents) | Support teams that want mature ticketing and automations at a low seat price |
| Zoho Desk | $14 per agent a month (with a public knowledge base) | Yes (3 users, no public knowledge base) | Teams already on Zoho that want a low-cost help desk |
| Document360 | Custom quote | No (trial via a demo) | Larger teams that need deep authoring, approvals and API docs |
| GitBook | $65 per site + $12 per user a month | Yes (no custom domain, no AI) | Product and developer docs written with engineers, synced with Git |
QUESTIONS
HubSpot alternatives: questions
What is the best HubSpot alternative?
It depends on what you need from HubSpot. Intercom suits teams that want inbox, chat and an AI agent on every channel in one tool. Zendesk suits large support teams that need ticketing across email, chat and phone. Help Scout suits small teams that want a friendly shared inbox with a knowledge base. Freshdesk suits support teams that want mature ticketing and automations at a low seat price. If you want a help center that keeps itself up to date, with narrated videos, demos and AI answers included, HelpLayer is built for that.
Is there a free HubSpot alternative?
HelpLayer has a free plan (1 help center, 25 articles), and so do Help Scout, Zoho Desk, GitBook. Check each one's limits: some leave out AI answers or a custom domain on their free plan.
Why do people look for an alternative to HubSpot?
The knowledge base needs Service Hub Professional at $90 a seat plus onboarding, AI answers cost per resolution, and articles are updated by hand.
Moving from HubSpot?
Paste your HubSpot help center's address and your articles come over, with their images and categories.
Free plan · no card needed
Prices per month from each company's own site, October 5, 2026; see each comparison for its sources. Product names are trademarks of their owners. Spotted something out of date? Tell us.